International Sales, Marketing and Supply Outsourcing
Intamarca acts as an outsourced sales office in the UK for foreign manufacturers and brand owners. We help our customers break into and grow their business in a market worth £30bn at retail level alone.
UK retailers need someone that understands them, their way of working, their processes, and expectations. Whilst larger multinational companies already have a direct relation or offices in the UK, other smaller, yet still competitive manufacturers and brand owners struggle to break in or rely on traditional agents.
We offer the presence and knowledge of the local market and customers to manufacturers whilst their financial relation can remain directly with the retailer. The producer or brand owner retains more control and the retailer knows they are getting a better price whilst still retaining the service levels and treatment they are accustomed to.
Outsourcing these services provides a better value than setting up a UK office or employing remote national account managers and all the related costs these imply. A local presence allows better responsiveness to customers requirements and helps build a direct relation for our clients.
By aligning to UK retail trends and standards, manufacturers and brand owners can also grow their business in other markets as well.
Every customer is different but below is a typical outline of a client's journey and what they can expect working with us:
Client is recommended. Initial exploratory meeting with them over the phone and decide if there is a potential fit
Visit the customers manufacturing installations and/or offices learn about their products in more depth/ due diligence whilst giving a more comprehensive introduction to Intamarca
Conduct a brief market analysis to see viability of manufacturer in the different UK Channels. Send proposal for working together and agree
Drill down further by conducting a product gap analysis for the manufacturer based on what is sold in different retailers and at what price points. Decide a strategy with customer on what products and customers to approach
Based on retailer interest, work out costs and send in. This would include looking at the best method of distribution according to the channel chosen and whether to focus on brand or own label
Take on board retailer feedback and discuss with manufacturer/ brand owner. NPD to meet any gaps and/or Improve costs if necessary
Work With manufacturer and their employees to gain any food standard/ Certification if necessary, here we would work with qualified UK consultants, auditors, spec writers', labs etc.
When product is accepted work on critical path to ensure launch is successful and forecasts are correct. Set up UK distribution and EDI for customer payments
Once product(s) are launched act as account managers. Conduct weekly tracking activities of retailer portals for sales and ensure the products are delivered on time and retailer KPI's are all positive and growing
Ensure customer invoices correctly and is paid on time, chase for unpaid invoices initially but eventually train manufacturers/ brand owners account department to do this
Insights and category management. Put together yearly trade plans with promotions, and/ or JBPs.
Brand management, marketing and digital media by subcontracting to specialist companies. Continuous Business development for new customers
Client is recommended. Initial exploratory meeting with them over phone and decide if there is a potential fit
Visit the customers manufacturing installations and/or offices learn about their products in more depth/ due dilligence whilst giving a more comprehensive introduction to intamarca
Conduct a brief market analysis to see viability of manufacturer in the different UK Channels. Send proposal for working together and agree
Drill down further by conducting a product gap analysis for the manufacturer based on what is sold in different retailers and at what price points. Decide a strategy with customer on what products and customers to approach
Based on retailer interest work out costs and send in. This would include looking at the best method of distribution according to the channel chosen and whether to focus on brand or own label
Take on board retailer feedback and discuss with manufacturer/ brand owner. NPD to meet any gaps and/or Improve costs if necessary
Work With manufacturer and their employees to gain any food standard/ Certification if necessary, here we would work with qualified UK consultants, auditors, spec writers', labs etc.
When product is accepted work on critical path to ensure launch is successful and forecasts are correct. Set up UK distribution and EDI for customer payments
Once product(s) are launched act as account managers. Conduct weekly tracking activities of retailer portals for sales and ensure the products are delivered on time and retailer KPI's are all positive and growing
Ensure customer invoices correctly and is paid on time, chase for unpaid invoices initially but eventually train manufacturers/ brand owners account department to do this
Insights and category management. Put together yearly trade plans with promotions, and/ or JBPs.
Brand management, marketing and digital media by subcontracting to specialist companies. Continuous Business development for new customers

YOUR SALES STRATEGY FULFILLED

Your local office in a global business world. We pride ourselves on our existing positive relationships with all major UK retailers. We ensure that you are never far from your customer through research, understanding, presentation and continuous service at the highest level. A complete sales solution as good as if you were there. We can support you as much or as little as you want from introduction through logistics to product on-the-shelf
We love working with manufacturers and brand owners, getting a glimpse of their world, understanding their products, objectives and finding ways to plan and execute their strategy towards success in the UK.
A fresh, driven company of sales and marketing professionals supporting businesses into new and existing markets, providing outsourced sales and marketing functions and full account management.

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